‘The Future of the Bakery & Cereals Market in Malaysia to 2017’ brings together Canadean Intelligence’s research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Bakery & Cereals sales overall and to know which categories and segments are showing growth in the coming years.
Introduction and Landscape Why was the report written? • This report provides authoritative and granular data on the Bakery & Cereals market in Malaysia and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively pla
1. Introduction 26 1.1 What is this Report About? 26 1.2 Definitions 26 1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017. 26 1.2.2 Category Definitions 26 1.2.3 Distribution Channel Definitions 30 1.2.4 Volume Units and Aggregations 32 1.2.5 CAGR Definition and Calculation 32 1.2.6 Graphical representation of Brands 33 1.2.7 Exchange Rates 33 1.2.8 Methodology Summary 33 2. New Zealand Bakery & Cereals Market Analysis, 2007–17 34 2.1 Bakery & Cereals Value Analysis, 2007–17 34 2.1.1 Overall Bakery & Cereals Market Value,
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